The Golden Rule

I'm working on several projects right now - one of which is a staged reading for a new play called The Darling Siblings by Ty DeMartino.  I'm one of the producers, and one of my responsibilities is to find and book a venue and a rehearsal space.  I've checked out a dozen or so small theaters, and something happened the other day that reminded me just how important it is to treat people with love and respect.

I was touring a space that we were considering for a venue, and the woman at the front desk was incredibly rude to me.  I won't go into details, but suffice to say, I'm generally a really nice guy, and it takes a lot to upset me.  So I politely excused myself and left.  Not worth my time.  Here's the aftermath:  

• They lost out on the rentals for the event which totaled around $1,500.  
• I've used this studio in the past for auditions, rehearsal rentals, etc.  Won't be doing that anymore.  Over the the next five years that could total several thousand dollars.
• People ask me all the time about where to rent space for theatrical projects.  Guess who I'm not recommending?

In the grand scheme of things it's not that big of a deal.  It was a small slip of the tongue.  But that small slip cost that company several thousand dollars over the next few years.  In today's economy that could be the difference between being in profit or operating in the red.

Apply this lesson to anyone working in a creative field:  it's hard enough to make it as it is.  It's even harder when you act rude to people.  Doesn't matter if you had a bad day or if there is some small misunderstanding.  People don't forget it when you're rude.  And you never know who it is that you're speaking to (or who they might become).  Nobody makes it alone.  That relationship you just burned?  It might have been the one person who would've propelled you to success.

People will forgive you for doing a bad job (always strive to do a good job, but we all know nobody's perfect).  People will not forgive you if you're rude to them.